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Planning the new – any suggestions?

The services I’m being asked to provide by my clients have turned out to be quite different from the services I expected to provide when I first started my business (no rude comments, please!) so I’ve decided that it’s time my website was overhauled. Time to weed out some of the stuff that I never get asked to do, and bring in the stuff that I do get asked to do. And have a general tidy-up, add some extra functionality, change the look and feel a bit, that sort of thing.

My new site is going to work quite differently. I won’t say too much now – I’ll hang on until release, and mither on about it then instead – but while I’m in the planning stages, I thought I’d ask around and see if anyone has any suggestions for things they’d like to see added, removed, or improved at

There is also a specific situation that I want to address – and I need your input,  so please do me a favour and vote in the poll, so I can get an idea of what to do.

The situation is this: Mr Doo is a shareholder in the company, and we’ve always planned that one day, when the time is right, we’ll employ staff. However, it’s me that’s the public face, if you like, of debbidoo. If you talk to debbidoo on Twitter, UKBF, or any of the other business and social networking sites that debbidoo is on, it’s me you’re talking to.

Now, on the debbidoo website, I never talk about “me” or “I” – it’s always “we” or “us”. Not because I’m trying to make out that the company is bigger than it is, but because of the fact that Mr Doo is a shareholder and we’ve always planned to take on staff – so, it feels natural to say “we”.

What I want to know is… when I build the new website, should I continue using “we” or switch to “I”?

Personally, I don’t feel overly comfortable talking about “me” and “I”. It feels too egotistical for comfort. If I’m honest, it feels a little twatty. However, I don’t want visitors to the site to think that debbidoo is a bigger company than it is, or that I’m trying to pull the wool over anyone’s eyes.

I just feel comfortable saying “we” – maybe that’s because I’m a gemini, and as we all know, geminis have multiple personalities…

Anyway… what do you think? Could you please use the poll to let me know whether I should stick to “we”, change to “I”, or you don’t think it matters either way?

And if you have any other suggestions for improving, they’ll be gratefully received… just use the comments box at the bottom of this post.

Thanks :)

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9 Responses to Planning the new – any suggestions?

  1. Matt Chatterley 5th August 2009 at 8:14 am #

    I really like the tone and aim of the content you currently have – and would keep that the same.

    It’s a nice balance between “personal” (some people see this as a vital trait in the small business world), and “corporate” (also readable as “professional”).

    ‘sides, I’m sure you know its the “you”s that matter – not the “we”s or “I”s ;)

  2. debbidoo 5th August 2009 at 8:26 am #

    Thanks Matt, I really appreciate you taking the time to comment :)

    I agree about the “you” – totally!

    What made me think about the I/we thing, though, was that a well known marketer, who I really respect, nagged me for ages to add a photo of myself to the website. I really didn’t feel comfortable with it – I don’t think the site’s about me, it’s about how debbidoo can help clients – but he nagged so much, in the end I caved and added a little rollover image to the ‘about us’ page.

    Even though the image is just a rollover, I’m still a bit uncomfortable about it, and not at all convinced that it’s making any difference!

  3. martin 5th August 2009 at 8:29 am #

    I like your video, would like to see more eg. how the newsletter thing works/looks like etc
    Good luck with the revamp though I do like your current site
    cool bananas

  4. debbidoo 5th August 2009 at 8:32 am #

    Thanks Martin – the video was lots of fun to make, and I’m hoping to persuade my friend Michelle to help me make a few more :)

    Do you mean screen grabs/a video of the newsletter campaign management centre? That’s a great idea, I’ll add it to the list – thanks!

  5. Matt Chatterley 5th August 2009 at 8:36 am #

    Re: Images, etc, we added LinkedIn buttons to our about us page, and have been toying with the idea of adding thumbnails.

    I can never decide if it is cheesy or not – I feel it does help to make a connection with potential customers in some cases, but then again I wonder if it hinders in others.. would appreciate hearing some other views on that one myself!

  6. debbidoo 5th August 2009 at 9:02 am #

    I can’t say I’ve ever made a decision about whether or not to do business with someone based on whether or not there are photos of the team on the website, to be honest.

    I’m more likely to be convinced by the way they ‘talk’ to people on their website, or on sites like UKBF and Twitter. Nice, chatty people are far more likely to get my business – but that’s a whole other blog post, I think :D

  7. Alastair 24th February 2010 at 6:14 pm #


    Love your site and blog – just came across them both while doing some research. Some really interesting stuff and its great to see people talking about running small businesses honestly, and not with the pretence of being a massive corp. Just voted on your I/Me/We/Them poll and was really surprised by the results…

    On your picture debate I think that is really important to get it up there – when you have a small business being led by one person their stamp is strong on everything the business does. This is very apparent from your site copy – so it is a great touch to put a face to the words. Just my opinion though!

    Hope you update the blog soon as I have only just found it!

  8. debbidoo 24th February 2010 at 10:34 pm #

    Thanks for your comment Alastair – very kind of you to take the time to write :)

    The results of the poll have been quite revealing. I wonder if people prefer ‘we’ because ‘I’ seems so ‘me me me’? ‘We’ feels more like a team, while ‘I’ feels very self-centred.

    The new website features a photo of me in the header, which makes me very nervous! I think you’re right though – and my website copy definitely reflects my personality, though whether that’s intentional or not I still don’t really know.

    I’ll try to blog again soon – I have ideas for a couple of posts, it’s just a matter of finding time to write them!

    Thanks again for your support,

    Debs :)


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