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social media marketing management

Social networking sites like Twitter, Facebook and Pinterest are fantastic for keeping in touch with customers; if that’s where your customers are, it makes sense for you to be there too. From massive brands to local community groups – and all sorts of startups, charities and SMEs in between – there are very few organisations that can’t benefit in some way from social media marketing.

But finding time to manage your social media marketing effectively can be an issue, and that’s where outsourcing your social media management to an experienced marketer can help you get your organisation ‘liked’, ‘followed’ and engaged in conversation with people who want to hear what you’ve got to say.

what to look for in a social media manager (click to open)

There are a few things you should look out for if you’re planning on engaging an agency or social media manager to manage your organisation’s social media marketing activities:

  • Is the social media manager’s tone of voice suitable for your organisation and your customers? Perhaps they’re great at communicating their own brand messages, but are they versatile enough to communicate yours?
  • Are they literate? This may sound like a strange question to ask, but you’d be surprised how many people have set up shop as social media managers, thinking it’s money for old rope, who can barely string a decent sentence together. If you engage a social media marketer with poor writing skills, how will this reflect on your brand?
  • Do they have any marketing experience? Will they understand how your social media marketing activities fit in with the rest of your marketing activities and your brand guidelines? If not, is it possible they could do your brand more harm than good?
  • Are all their Tweets and Facebook posts self-serving, or do they engage in two-way conversations with their fans and followers? In other words, are they good ambassadors for your brand?

social media marketing management packages from debbidoo (click to open)

Our basic social media marketing management packages focus on Twitter, Facebook and Pinterest, the social networking sites that, in our experience, organisations tend to want to concentrate on most – and our packages are aimed at organisations with smaller budgets.

However, should your needs not be met by our basic social media marketing packages, please get in touch to find out how we can build a tailor-made package that’s perfect for your organisation. For example, we can offer more or fewer hours per month, or manage your YouTube channel, your Flickr account or your other social media profiles.

If you’d like to talk to debbidoo about creating a tailor-made social media marketing package for your organisation, please get in touch.

Twitter account management

Our basic Twitter account management package costs £100 per month and includes the following benefits:

  • We’ll work with you to create and maintain a bespoke Twitter management strategy for your organisation, which works in tandem with your marketing plan and brand guidelines.
  • If you don’t already have a Twitter account, we’ll set one up for you; if you have an existing Twitter account, we can take over or share its management with you.
  • Follower management: we’ll keep an eye on who’s following you, help you work out who’s worth following back, block spammers, help you find new followers, etc.
  • We’ll Tweet at least 30 times a month from your account, to include a mix of your latest news, offers and blog posts, relevant news from your industry and/or region, answering questions from your followers, and making friendly conversation with your followers and friends.
  • We’ll retweet your most important tweets from the debbidoo Twitter account and any other accounts we manage that are relevant.

Facebook page management

Our basic Facebook page management package costs £100 per month and includes the following benefits:

  • We’ll work with you to create and maintain a bespoke Facebook page management strategy for your organisation, which works in tandem with your marketing plan and brand guidelines.
  • If you don’t already have a Facebook page, we’ll set one up for you; if you have an existing Facebook page, we can take over or share its management with you.
  • We’ll deal with day-to-day administration of the page, for example blocking spammers, monitoring the quality of fan interactions, and so on.
  • We’ll perform at least 20 interactions on your page per month, to include posting your news, competitions, offers, photos, videos, etc; sharing relevant news from your industry and/or region, and making conversation with your ‘fans’ where appropriate.
  • We’ll add your page as a favourite on the debbidoo Facebook page, giving your page greater visibility, and share your posts on other pages we manage that are relevant.

Pinterest account management

Our basic Pinterest account management package costs £100 per month and includes the following benefits:

  • We’ll work with you to create and maintain a bespoke Pinterest account management strategy for your organisation, which works in tandem with your marketing plan and brand guidelines.
  • If you don’t already have a Pinterest account, we’ll set one up for you; if you have an existing Pinterest account, we can take over or share its management with you.
  • We’ll deal with day-to-day administration of the account, for example following back your followers, monitoring who’s sharing your boards and pins, and so on.
  • We’ll perform at least 20 actions on your account per month, to include creating boards and/or pins, removing old pins that are no longer relevant, and so on.

pick 'n' mix packages (click to open)

Save when you combine our Twitter, Facebook and Pinterest management packages. For just £160 per month we’ll provide two of the above packages, or for £225 per month we’ll provide all three.

find out more

If you have any questions about how debbidoo can help with your social media marketing management, please get in touch.

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