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Now we are one – phew!

Many businesses go bust in their first year; look around the web and you’ll find articles which claim that anything from 25% to 80% of businesses won’t be around to celebrate their first birthday. What a relief it is to be able to say that debbidoo isn’t one of them! For today, 7 April 2009, […]

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Probably the best TV ad ever made…

…and this time, Mr Doo agrees with me. Saw this T-Mobile ad between segments of Big Brother a few nights, and thought it was superb.  It’s long (over two and a half minutes) but bear with it, as the message at the end helps it all make sense.  Not that it even really needed to […]

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Stats entertainment: creating a KPI dashboard

This post is part of a series of articles about presenting and interpreting statistics for business and marketing. The previous post in the series was “Stats entertainment: working with percentages“ What is a KPI dashboard? KPI stands for Key Performance Indicator, and KPIs comprise whatever data you consider to be useful in measuring business performance, […]

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